Experian Unveils MarketingConnect

Jun 12, 2018

With hundreds of offline and online touchpoints across multiple channels, marketers face a series of complex challenges when deciding on the best approach to customer identity resolution and management. To better assist with tackling these multifaceted issues, Experian unveiled a new solution set designed to help marketers accurately identify customers and provide personalized, meaningful customer interactions on a consistent basis. This marks the next phase in the evolution of Experian’s ability to help marketers combine and leverage individual identity resolution solutions and resources through a single platform.

Experian says its MarketingConnect platform addresses the challenges many marketers encounter during the identity resolution process, which includes managing a wide range of data types and sources across disparate technologies from different vendors. It also helps marketers remain compliant with privacy standards and protect consumer information. Powered by Experian’s existing identity and marketing capabilities, the new solution set lets marketers connect offline and online identifiers to create a single customer view, build custom audience segments, implement cross-channel advertising campaigns, and measure campaign results — all via a consolidated platform from a single vendor.

According to a recent Gartner report, “marketing teams, particularly those with digital advertising and digital marketing disciplines, should investigate cross-device identification solutions to provide a more complete understanding of customers and prospects. Benefits primarily focus on more effective targeting, personalization, and measurement efforts.

Related Articles

Kitewheel, provider of the Customer Journey Hub, announced the release of its annual State of the Customer Journey for 2018. The report, based on an analysis of over five billion customer journey interactions between 2014 and 2017, provides insight into how brands are investing in customer journeys across a variety of verticals and channels.
Donuts Inc., a provider of internet domains, announced general availability of BL.INK--a new short link solution that uniquely leverages the power of real words for creating branded and custom short links. BL.INK is the evolution of BudURL, a best-in-class link management platform that serves top-tier digital marketers in leading companies such as Coca-Cola, Airbnb, Target, and many others in the Fortune 1000.
Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube.
Data-driven organizations realize the importance of deriving value from their data for business advantage. But this can only be achieved when data citizens (anyone within the organization who uses data to perform their job) can easily access the data, understand it, and trust it.