Experian Unveils MarketingConnect

Jun 12, 2018


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With hundreds of offline and online touchpoints across multiple channels, marketers face a series of complex challenges when deciding on the best approach to customer identity resolution and management. To better assist with tackling these multifaceted issues, Experian unveiled a new solution set designed to help marketers accurately identify customers and provide personalized, meaningful customer interactions on a consistent basis. This marks the next phase in the evolution of Experian’s ability to help marketers combine and leverage individual identity resolution solutions and resources through a single platform.

Experian says its MarketingConnect platform addresses the challenges many marketers encounter during the identity resolution process, which includes managing a wide range of data types and sources across disparate technologies from different vendors. It also helps marketers remain compliant with privacy standards and protect consumer information. Powered by Experian’s existing identity and marketing capabilities, the new solution set lets marketers connect offline and online identifiers to create a single customer view, build custom audience segments, implement cross-channel advertising campaigns, and measure campaign results — all via a consolidated platform from a single vendor.

According to a recent Gartner report, “marketing teams, particularly those with digital advertising and digital marketing disciplines, should investigate cross-device identification solutions to provide a more complete understanding of customers and prospects. Benefits primarily focus on more effective targeting, personalization, and measurement efforts.


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