Experian Launches BizSource and TrueSearch

May 22, 2007


Experian, a global information services company, has launched BizSource, its new master commercial database, and TrueSearch, an advanced search and match technology designed to produce a complete view of a small business. The new architecture of BizSource leverages Experian’s data management experience, integrating its commercial data assets and business intelligence to provide clients with small-business information. It is designed to enable clients to maximize their small-business relationships by managing risk while reducing research time. The referential matching technology in TrueSearch provides tracking of a company to deliver a complete view of the business over time. The matching system combines all variations of a business’s name and address into a single record, designed to increase file data depth and provide a more comprehensive profile or score.