Techlightenment, a U.K.-based provider of social media marketing tools, has been acquired by Experian, the global information services company.
Techlightenment is a data-driven technology and marketing business that provides social media marketing services to multinational companies and global advertising agencies. The company uses proprietary technology platforms to assist its clients advertise and market using social media. Clients include GlaxoSmithKline, Universal Pictures, and Dr. Martens.
Techlightenment will form part of Experian's U.K. marketing services division.