Evolve Media Announces CraveOnline Has Been Renamed Mandatory

Mar 27, 2018


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Evolve Media, LLC, an integrated digital media company, has announced its Millennial men’s lifestyle site, CraveOnline, has changed its name to Mandatory, after a popular section of the site of the same name. Mandatory launched at mandatory.com with a fresh look and content, designed for social and mobile distribution first, and a new tagline: “Laugh. Learn. Do Some Good.” The content focuses on entertaining and inspiring men who are in their late teens, 20s, and early 30s: Generation Z and younger Millennials. Aaron Broder, co-founder and CEO, Evolve Media, made the announcement.

Mandatory editorial content is led by Eric Alt, executive editor, and Anthony Severino, senior director, content operations. They will manage Style Guidance, Career Coaching, New Music Trends, Sexpert Advice, Cannabis Culture, Molecular Mixology, Future Tech, and Life Hacks topic franchises “owned” by a consistent group of experts and influencers who will become familiar faces and the voices of Mandatory.

Alt and Severino will also be introducing “The Mandatory Network” a monthly video panel discussion including editors and content from the brand's other owned sites Sherdog (mixed martial arts), ComingSoon (entertainment news), and Game Revolution. Topics will focus on what's timely, e.g. a big movie opening, a marquee fight, a highly-anticipated game release. Tapping into each other's enthusiast audience by employing a strategy of cross-pollinated content, social content amplification, the video panel, and more, presents an opportunity for the sites to become a synergistic content powerhouse.