Evergage, Sophelle, and One Step Retail Solutions Form Alliance

Jan 16, 2018


BEST PRACTICES SERIES

EvergageSophelle and, One Step Retail Solutions announced an alliance to empower retailers to offer a unified and personalized experience for each customer across all digital channels and customer touchpoints, and during an in-store engagement. The partnership combines Evergage’s real-time personalization technology and full customer data platform with in-store and online data integrated by One Step Retail Solutions and Sophelle’s agency services, specifically designed for retailers.

Delivering a personalized customer journey that spans in-store and e-commerce channels has long been a struggle for retailers – with siloed information and disparate teams and systems impeding visibility into up-to-the-minute customer activity. The outcome is often unsuccessful. For example, a customer might view and research a particular brand and style of shirt on a retailer’s site, and then go to the retailer’s store to try it on and buy it. Later on, that customer could very well be recommended that same shirt on the website or in emails – frustrating the customer and making the retailer look uncoordinated. It’s important to address this omnichannel gap.

Seeking to end disjointed cross-channel customer experiences, Evergage, Sophelle, and One Step Retail Solutions say they will enable retailers to:

  • Use in-store point-of-sale (POS) systems to cross-sell relevant products, both at checkout and on email purchase receipts – including personalization of emails that is updated at open time, based on a customer’s most recent activity and preferences.
  • Equip clientele apps for in-store associates with recommendations and relevant products that are unique to each customer.
  • Provide insight into a retailer’s personal shoppers to curate recommended items based on an individual customer’s preferences, with the items ready when the customer arrives for an appointment.
  • Expand personalization to kiosks, beacons and other devices in stores, so retailers can deliver more recommendations and offers personalized to each customer. 

Customer purchase activity and insights from retail store operations will be synchronized with that customer’s behavior across digital channels in a single customer data platform with unique profiles that drive omnichannel personalization in real time, at the individual level.