Evergage Announces Evergage for Mobile Apps

Sep 24, 2015

Evergage, a provider of real-time personalization, unveiled Evergage for Mobile Apps. Available immediately, this new solution provides actionable, real-time information so digital marketers can better engage users with relevant, personalized experiences. With Evergage, marketers can now obtain insights into user behavioral attributes, preferences, and intent across all digital channels, and act on that data in the moment.

recent Evergage survey shows that 76% of marketers using personalization have deployed it across their websites, yet only 16% on their mobile apps, despite the fact that mobile apps drive more than half of all time spent on digital media.

By combining mobile app behavioral data with that from other channels into a single actionable data store, Evergage for Mobile Apps says it lets marketers connect the dots, so a unified customer view is no longer a pipe dream. Marketers can deliver relevant product and content recommendations to individuals in real time, and create fluid user experiences across touchpoints that improve customer satisfaction and conversions. Tapping into the Evergage Platform, marketers also benefit from the ability to conduct and manage personalization campaigns from a single  SaaS application.