Evergage Acquires MyBuys

Jan 31, 2018


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Evergage, the real-time personalization platform company, announced the acquisition of the MyBuys merchandising products business from digital advertising technology company Magnetic. This acquisition brings the benefits of broad-scale personalization to a wide array of retailers—enabling them to deliver individualized, cross-channel experiences that drive conversions, build customer loyalty, and increase revenues. Terms of the deal, which closed earlier this month, were not disclosed.

Founded in 2001, MyBuys played a pioneering role in personalization in the retail sector by providing first-generation technology for product recommendations. Hundreds of e-commerce companies use MyBuys technology to deliver product recommendations on their websites and via email to millions of shoppers, utilizing online and offline data.

Evergage will be bringing MyBuys employees – including engineering, customer success, and technical support professionals – onto its team. Employing a carefully coordinated, high-touch process, Evergage says it will migrate each MyBuys customer onto the Evergage personalization platform, which will deliver all the current capabilities of the MyBuys merchandising solution and much more. Evergage will provide total continuity for MyBuys customers and a seamless transition to its platform.