Market analyst, Euromonitor International, has announced plans to launch a new office in China at the end of September. The new office, located in Shanghai, is intended to complement Euromonitor International's existing Asia-Pacific office in Singapore, as well as the company's Chicago and London-based operations. The Shanghai office represents the second new office in Asia Pacific to have been opened by Euromonitor in the last six years. The new office will have a team of research analysts and client-focused personnel available to respond to all inquiries and requests for business intelligence.
Euromonitor International, which provides strategic market analysis to consumer goods manufacturers, suppliers, and retailers, already reports on major consumer markets in China, carrying out in research on six regions within China. The new Shanghai office is intended to allow the company to develop its Chinese research program further and be able to quickly respond to the market analysis needs of China-based businesses.