London-based Euromoney Institutional Investor PLC has implemented Copyright Clearance Center's Rightslink, a digital rights management (DRM) solution, on Euromoney's flagship Web sites euromoney.com and institutionalinvestor.com. Copyright Clearance Center's licensing solution currently enables 24x7 permissions to use copyrighted materials from Institutional Investor, Euromoney, and other Euromoney titles, and intends to provide permissions for content from all Euromoney titles in the future. Copyright Clearance Center's Rightslink is designed to extend the value of content for rightsholders by creating revenue opportunities, increasing customer satisfaction, and improving operational efficiencies. The service facilitates Web-based content reuse in print or electronic publications, automates ordering of hard-copy reprints, and provides insight into customer behavior to support intelligent marketing decisions. Other financial information services organizations using Rightslink include Dow Jones and Company, MSNBC.com, and Thomson Media.