Epom Updates Ad Server For Networks

Dec 13, 2012

Epom Ad Server, a provider of advanced ad serving technologies operated by Epom Ltd., announced improvements to its platform. New features have been launched, and new pricing plans for ad networks have been introduced, including free membership for small ad networks, and lucrative tariffs, plus free trial for middle-sized ad networks.

One of the new tools, Epom Smart CPA Optimization, represents a specially developed algorithm for collecting and analyzing the data on performance of certain landing pages, and prioritizing the ones that perform better, which is especially good for publishers and advertisers working with CPA model. Another advanced feature, CPA Frequency Capping, makes it possible for affiliatenetworks to exclude users who have already converted and avoid losing views.