Episerver Announced a New Visitor Intelligence Product and Releases a Headless API

Mar 13, 2018


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Episerver announced the launch of Episerver Insight and a new Headless API to help organizations gain visitor intelligence and deliver more seamless experiences for their customers everywhere they engage.

Episerver Insight allows modern marketers and merchandisers to track and visualize the digital behavior of both authenticated customers and anonymous visitors. By mining Episerver’s data management platform (DMP), Episerver Insight helps users act on powerful behavioral data and create more effective segmentation and targeting. It intuitively visualizes customer paths and actions at the cohort or individual level, providing insights on every visit, click, email and purchase.

The new Headless API further extends Episerver’s platform to deliver content and digital experiences everywhere. It offers a hybrid architecture that supports coupled, decoupled, and purely headless scenarios that transcend channels. Focused on speed, performance, search and flexibility, the API enables users to pull content directly from the platform and project it into any number of applications.