Episerver, a global provider of a single platform to manage digital content, commerce, and marketing in the cloud, announced its acquisition of Peerius, a provider of intelligent omnichannel personalization in the cloud, accelerating the third wave of smart personalization technology called "autonomous personalization."
The move adds Peerius' industry-leading smart personalization technology to the Episerver Digital Experience Cloud, resulting in the most comprehensive digital experience platform in the cloud today. This enables Episerver's vision for autonomous personalization, whereby marketers and merchandisers are supported in real-time by predictive and adaptive analytics that apply machine learning to big data. The result not only anticipates behavior and customer intent, but also automates the delivery of better online experiences and highly individualized interactions.
The acquisition adds Peerius' intelligent context capabilities to Episerver's existing content, commerce, and connectivity value proposition, creating an opportunity for e-commerce and digital engagement professionals to make one-to-one engagement a reality. The addition of Peerius, who drives significant additional omnichannel revenue for its customers each year means that Episerver now influences some $18bn in annual digital commerce revenue today.
The entity will continue operations as Peerius, an Episerver Company, and Peerius CEO Roger Brown will remain in his current role, reporting to Mark Duffell, Episerver President and CEO.