Entravision Communications Corporation, a diversified Spanish-language media company, announced that it has acquired Pulpo Media, Inc., a leading provider of digital advertising services and solutions focused on Hispanics in the U.S. and Latin America. The transaction will be funded from Entravision's cash on hand, and includes an initial payment of approximately $15 million and up to $3 million in contingent earn out payments based upon the achievement of certain performance benchmarks.
Pulpo Media is an online advertising platform reaching online Hispanics across acculturation levels and digital devices, with display, video, mobile, and social media advertising. Its data driven platform employs proprietary technology and combines a media offering with hyper-relevant segmentation, personalized messaging, programmatic execution and in-depth analytics to drive brand engagement, direct response, and campaign ROI among influential Hispanics.
Pulpo Media is ranked by comScore Media Metrix as #1 in Hispanic Reach based on its Hispanic Ad Focus (#1 with Spanish Dominant, Bilingual, and English dominant Hispanics, respectively). Pulpo Media is also ranked #1 in comScore's new Bicultural Audience Network category.