Ensighten Acquires Anametrix

Oct 16, 2014

Ensighten, an omni-channel data and tag management provider and the company behind the Agile Marketing Platform, announced it acquired Anametrix,. Anametrix enables marketers to unify and analyze data across paid, owned, and earned media to optimize marketing decisions.

Ensighten's open marketing platform is changing the way brands collect, own, and act on data generated across the customer journey in real time. Anametrix adds a multichannel marketing analytics technology to the platform. Marketers will now have a much richer set of data and analytics, resulting in better insights from which to tailor consumer experiences, and optimize budget allocation, and marketing mix decisions.