Engagio Raises $22 Million in Series B Funding to Help Companies Target Named Accounts

Aug 09, 2016

Engagio announced that it has raised $22 million in Series B funding led by Norwest Venture Partners, with participation from FirstMark Capital and Storm Ventures. The latest financing will be used to expand customer success, scale sales and marketing, and accelerate product innovation in the Account Based Marketing (ABM) category.

Founded by CEO Jon Miller, who also co-founded the marketing automation company Marketo, Engagio is building an "Account Based Everything" platform for B2B companies with a target account strategy. It says the platform complements existing marketing automation platforms and Salesforce to provide a holistic, account-based view and orchestrate outbound interactions across sales and marketing. Unlike traditional marketing platforms that focus on leads that respond to campaigns, Engagio says its account-based platform allows companies to proactively reach out to land and expand the most valuable accounts.

In related news, Marketo's shareholders have approved the company's sale to Vista Equity Partners for $1.79 billion, reports CMSWIRE. There are, however, two class action lawsuits related to the deal.

(engagio.com, marketo.com)