Endeca and Coremetrics have formed a strategic partnership to provide integrated search and site analytics to both existing and future customers. The new partnership is intended to provide marketing, IT and financial managers with detailed analysis of the revenue impact associated with site search, navigation, and merchandising initiatives. The combined solution is designed to ensure that retailers, information providers, and other online businesses are able to optimize Web site search and navigation to deliver the best possible customer experience. The partnership will enable customers to combine the power of Endeca InFront, a B2B and B2C ecommerce search, navigation, and merchandising solution, with Coremetrics Online Analytics 2004, a Web analytics solution.
Coremetrics Online Analytics 2004 is a Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for ebusiness initiatives. Through a browser-based data collection technology, the Coremetrics Online Analytics 2004 data warehouse gathers and stores behavioral information directly from the visitor's browser and records interactions in real-time to build LIVE Profiles. LIVE Profiles are the source of all Coremetrics Online Analytics 2004 reporting and analysis, and enable online marketers, IT managers, and ecommerce executives to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior.
Endeca has also announced the immediate availability of Endeca InFront 4.1, a new version of the company's commerce and catalog search, navigation, and merchandising platform. Designed for both B2B and B2C ecommerce, Endeca InFront 4.1 builds upon innovations in information organization, retrieval, and presentation in an effort to provide a single, easy-to-use platform for driving sales, providing a superior customer experience and significantly lowering the total cost of ownership. This latest release includes new reporting capabilities and enhancements to the Endeca Business Studio. This tool is designed to give merchants insight into and control over search and navigation effectiveness, while reducing dependence on IT and Web designers. Specific new features include: Conversion Rate Reporting; Merchandising Evaluation; Multi-user Merchandising Management; and New Content Adapters. Endeca InFront version 4.1 features standard integration with Coremetrics.