Endeca, an information access company, has announced its membership in Omniture's Accredited Application Partner program. As a result, organizations can use a pre-configured wizard to initiate integration between the Endeca Information Access Platform and Omniture SiteCatalyst via Omniture Genesis. The Endeca IAP gives organizations the ability to deploy web and enterprise applications that deliver a user experience comprised of search, navigation, rich context-sensitive presentation, visualization, and analysis.
Omniture SiteCatalyst provides organizations with actionable, real-time intelligence regarding their online strategies and marketing initiatives. Omniture SiteCatalyst can help organizations identify and understand the most profitable paths through their websites, where visitors are dropping off, what's driving critical success events, and how different segments of visitors interact with the website.