Endeca, an information access company, has announced the first in a series of solutions and best practices aimed at increasing the effectiveness of search engine optimization (SEO) efforts for Guided Navigation-based websites.
The solutions and best practices are designed to give companies running business-critical applications on the Endeca Information Access Platform (IAP) new capabilities to complement search marketing initiatives and help web search engines to more accurately rank products and content. One of the first solutions is the Endeca Sitemap Generator, which is designed to ensure that the right pages are indexed by the key web search engines. It dynamically creates a sitemap containing every relevant navigation page configured within the MDEX Engine--the core technology that powers the Endeca IAP and resulting Guided Navigation user experience. In addition, the generator eliminates duplicate sets of content to avoid "PageRank" dilution through duplication. It supports several output formats including HTML output for websites and XML output for Google Sitemaps, and is configured for other data feeds.
Among the collection of best practices, all offered to Endeca customers via the company's Customer Solutions organization, are ways to take advantage of the Endeca IAP's Web-based Management Suite to customize and dynamically create meta-tags. This capability allows non-technical business users to build context-sensitive presentation rules to optimize what a web search engine sees when it indexes specific pages.