Elsevier, a publisher of scientific, technical and medical information products and services, announced the ‘Article of the Future’ project, an ongoing collaboration with the scientific community to redefine how a scientific article is presented online. The project allows readers individualized entry points and routes through content, while exploiting the latest advances in visualization techniques. The Article of the Future launches its first prototypes this week, revealing a new approach to presenting scientific research online. The key feature of the prototypes is a hierarchical presentation of text and figures so that readers can elect to drill down through the layers based on their current task in the scientific workflow and their level of expertise and interest. A second key feature of the prototypes is bulleted article highlights and a graphical abstract.