Ektron announced a strategic partnership with Tealium, a provider of enterprise tag management and digital data distribution. As part of the agreement, Tealium iQ will be integrated with Ektron so that organizations can better manage their multi-channel marketing campaigns.
Ektron and Tealium will work together to develop an Ektron connector for Tealium iQ. Ektron provides connectors for other enterprise and marketing applications, including SharePoint, Marketo, Salesforce, HubSpot, Eloqua, Microsoft, Google Analytics, and more. Ektron connectors provide simple configuration with no coding. Tealium iQ lets companies manage digital marketing tags, including analytics, advertising, affiliate, and PPC search without additional support from IT. Tealium iQ has a point-and-click interface that allows marketers to add, edit, or remove any digital marketing vendor tag within minutes. Tealium DataCloud, the company's digital data distribution suite enables marketers to see website visitor interactions in real-time, create audience segments and profiles, and then take action on that data through customized marketing campaigns.