Econsultancy Publishes Online Video Best Practice Guide

Jul 12, 2011


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BEST PRACTICES SERIES

Econsultancy published a 60-page report that details best practices for using online video as a marketing tool, titled Online Video Best Practice Guide. Written by Staffan Aquarone, the report contains technical insights, tips, and case studies for marketers looking to use online video.

Covering topics such as: strategic benefits; different formats, platforms, and channels; DRM; audience acquisition and distribution; SEO; and legislation, the report is available to members of Econsultancy or on a pay-per-view basis. Econsultancy is a digital publishing and training group that publishes research to help marketers navigate a digital environment.

(www.econsultancy.com)