EPiServer announced the launch of MobilePack for EPiServer, a set of templates and software for creating mobile web applications that drive users' online engagement with brands. MobilePack is designed to give marketers tools to quickly and efficiently extend brands' online presence on multiple channels, including web, ecommerce, and social media, to mobile devices.
Based on HTML 5, MobilePack aims to gives marketers a chance to interact with familiar and intuitive tools without relying on IT staff. Using the solution, brands can add new content specific to the mobile context, view a device-specific preview of the app, and customize the app with help from developers. MobilePack is now available, and EPiServer will continue to build more features and functionality in subsequent releases of the solution.