EPiServer Announces Personalization Capabilities

Apr 05, 2011

EPiServer, a provider of platforms driving online engagement, launched a new version of the EPiServer platform that combines personalization across content, community, commerce, and communication. The move now allows any digital marketer to deliver targeted and personalized content on websites, commerce sites, and online communities based on users' demographic information and online behavior.

Using the application, content editors can define visitor groups to set personalized content criteria, edit content directly on the site, create personas for visitors that identify interests, preview, manipulate, and manage personalized content, and track online visitor activity. The new versions of EPiServer CMS, Composer, Relate, and Commerce fully rely on .NET 4, MVC 2 and VS2010 to streamline site development.