EPiServer, a provider of platforms that drive online engagement, launched the EPiServer MobileCenter app for iPhone and iPad. The app is a mobile version of EPiServer OnlineCenter and is designed to give interactive marketers, content publishers, and web developers more control over their online properties. The application features a dashboard for the iPhone and iPad, letting business users monitor traffic sources, conversions tied to digital marketing campaigns, social sentiment, and related metrics and KPIs. Users can also change content, quickly upload pictures, publish news articles, and manage forms.
MobileCenter is the portable extension of EPiServer OnlineCenter, which is the basis of EPiServer CMS. OnlineCenter provides a dashboard from which users can manage all their online activities, including web sites, branded social networks, email marketing, and other marketing automation tools. The MobileCenter app provides access to OnlineCenter features through customizable open source plug-ins, many of which are created by the 10,000 members of the EPiServer World online developer community.