EPiServer Announces Fall Release of Digital Experience Cloud

Nov 10, 2015

Episerver, a provider of digital content, digital marketing, and digital commerce solutions, introduced the Fall 2015 release of the Episerver Digital Experience Cloud. Offering new and converged functionality from Ektron and Episerver, the company says the Fall Release empowers marketers, merchandizers and digital developers to instantly realize their brilliant ideas through a super productive "people-first technology" platform.

Key to the release is the product convergence promised by Episerver in January of this year, which has already seen Ektron concepts such as the Digital Experience Hub (DXH) and eSync Content Staging and Review come together with Episerver capabilities such as Digital Commerce and the Find search relevance engine in the Spring '15 release.

Fall ‘15 gives digital practitioners a new forms engine and forms builder with a simplified user experience that offers a rapid and flexible way to build forms via drag and drop functionality. Marketers can now support process automation and progressive profiling efforts with the ability to customize the presentation, conditional formatting, and even pre-populate and personalize forms with data from other marketing automation platforms - through the Episerver DXH. 

The Instant Templates capability - based on the "Page Builder" and "Master Templates" functionality of Ektron - empowers content editors to create their own re-usable templates from within edit mode. Users can now leverage a library of reusable components (i.e. blog entries, news items, videos, etc.) to create content once, and use it in multiple ways - across multiple sites, audiences and channels. 

The new digital commerce campaign functionality enables marketers to organize commerce activities into campaigns and assign unique business rules, define discounting, and promotion logic, and apply key performance indicators (KPIs) to each.