ECNext, a provider of technology and services for merchandizing and marketing business content via the Web, has announced that it has raised $4 million in new financing. Reservoir Venture Partners and Athenian Venture Partners were the main participants in the round. Reservoir's participation represents their initial investment in ECNext. ECNext will use the proceeds for emarketing initiatives related to content buyer analysis, product packaging, conversion rate opportunities, and online advertising programs.
(www.reservoirvp.com; www.athenianvp.com; www.ecnext.com)