ECNext, a provider of technology and services for marketing, selling, and delivering commercial business content via the Web, has announced a new emarketing consulting service that is intended to help business publishers and other information vendors increase revenue from online content sales and from advertising. The service offers two programs designed specifically to increase Web site traffic and convert visitors to customers: The ECNext Web Visibility Assessment and the ECNext Site Usability and Conversion Path Assessment.
The ECNext Web Visibility Assessment is an SEO (search engine optimization) service that aims to help publishers increase Web site traffic by providing a custom evaluation of the search engine visibility of the publisher's Web site. The evaluation includes detailed recommendations for achieving high search engine rankings thereby driving highly-qualified traffic to the Web site.
The ECNext Site Usability and Conversion Path Assessment helps publishers convert visitors to customers by providing a custom evaluation that includes recommendations for improving the publisher Web site's usability, "stickiness" and conversion effectiveness.