Drift Launches Intel to Eliminate Friction for B2B Buyers

Aug 09, 2018

Drift, a conversational marketing and sales platform, brings B2B marketers a step closer to a world without forms with the launch of Drift Intel. This new feature -- included in the latest update to the Drift platform – aims to change the game for B2B buyers who are looking to provide a frictionless, personalized buying experience for potential customers.

B2B buying has undergone a massive transformation: 73% of 20- to 35-year-olds are now involved in product or service purchasing at their companies according to a recent report in Harvard Business Review. This shift has made buyers more reluctant to jump through the hoops of a B2B sales process or respond to traditional lead-generation efforts.

Powered by an integration with Clearbit, Drift Intel enables marketers to turn anonymous website visitors into qualified leads for their sales teams in real-time -- eliminating the friction that comes with filling out forms.

Real-Time Company Profiles--When an anonymous person comes to a website, Drift Intel automatically generates a rich company profile that includes details like company name, employee count, funding, industry, and more—giving sales and marketing teams all the context they need to start meaningful conversations in real-time.

Intelligent Lead Routing--By using the company profile, Drift Intel can identify businesses with specific demographics for smarter lead routing. For example, based on your team’s segmentation, a company in the Boston area with 500 employees and $30M in annual revenue can be instantly routed to the right account team or salesperson to get them the answers they need in real-time.

Personalized Messaging at Scale--Marketing and sales teams can also personalize real-time messages by using details from a visitor’s company profile. Instead of serving a one-size-fits-all message, Drift Intel allows for highly personalized messages that create a VIP-level buying experience for every single website visitor.

Drift Intel is available worldwide starting today as part of the Drift conversational marketing platform in the Company and Enterprise plans.

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