Dow Jones & Company announced the latest version of its g2 offering, an on-demand business intelligence application. The latest version provides business value by broadening user’s reach through linking with B2B social networking tools. Dow Jones’s g2 allows organizations to identify, qualify, and connect to companies and executive contacts through patented technology that maintains databases in real-time, unveiling valuable intelligence on companies, personnel, and news. The newest version of g2 enables users to import contacts from applications such as Microsoft Outlook and LinkedIn. Users can also customize the relationship mapping on an executive or non-executive level.