Dow Jones Launches New Sales Tool

Nov 10, 2009


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The newest release of Dow Jones Companies & Executives is now available. Dow Jones Companies & Executives is designed to help B2B sales and marketing teams take advantage of social networks to increase sales. It works by seeking out triggers, or events that signal opportunity within a specific industry.

The program seeks to simplify the sales process by identifying potential clients already somehow linked to the salesperson. In theory, Dow Jones Companies & Executives should cut down on the number of cold calls salespeople have to make.

(www.dowjones.com)