The newest release of Dow Jones Companies & Executives is now available. Dow Jones Companies & Executives is designed to help B2B sales and marketing teams take advantage of social networks to increase sales. It works by seeking out triggers, or events that signal opportunity within a specific industry.
The program seeks to simplify the sales process by identifying potential clients already somehow linked to the salesperson. In theory, Dow Jones Companies & Executives should cut down on the number of cold calls salespeople have to make.