Dow Jones Introduces Factiva Insight: Agency Analytics

Oct 16, 2007

Dow Jones & Company announced the availability of Factiva Insight: Agency Analytics, a web-based tool intended to allow professional researchers in public relations agencies and corporate communications departments to conduct media measurement on-demand across premium news sources, websites, blogs, and message boards. The tool provides researchers and communicators with results around the effectiveness of their communications strategies. Using the Factiva text-mining platform, the tool is meant to streamline the process of conducting media measurement while freeing researchers from the task of gathering information and creating visual reports.