Dow Jones Enhances Factiva SalesWorks for AppExchange

Jan 30, 2007


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Dow Jones has announced details of its plans to enhance Factiva SalesWorks for salesforce.com's AppExchange to utilize features available in Salesforce Winter '07. Salesforce.com customers can take advantage of a sales intelligence tool that includes improved navigation and the ability to produce company and executive lists for prospecting and upselling of accounts. The updated version of Factiva SalesWorks for AppExchange will be available in March 2007.

Factiva SalesWorks enhancements for salesforce.com's AppExchange is designed to allow users to generate lists of company or executive leads from within the Salesforce interface. Companies can be filtered by location, industry, or company ownership, and executive information can be sorted by job title, company location, and industry. Additionally, users have access to the latest news, financial report, or stock price that can be surfaced within an account or prospect record.

The Apex on-demand platform is generally available. The Apex programming language is currently available for developer preview, and is currently scheduled to be generally available in the first half of 2007.

(www.salesforce.com/appexchange)