DoubleVerify Acquires Ad-Juster

Nov 12, 2019

DoubleVerify ("DV"), an independent platform for digital media measurement and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to optimize their ad revenues across comprehensive direct and programmatic sales channels.

Most large digital publishers today rely on multiple marketing channels and supply platforms to maximize the sale of their ad inventory. However, a lack of consistent standards and channel fragmentation result in data discrepancies, reporting complexity and unresolved revenue conflicts – often without the transparency and actionable insights needed to address the issues.  

The Ad-Juster reporting and analytics platform unifies massive volumes of publishers’ advertising inventory and sales data from thousands of integrations with 3rd party servers and programmatic demand platforms – providing the transparency and analytics necessary to maximize publisher revenue yield and streamline internal operations. Founded in 2007, Ad-Juster currently serves over 110 publisher clients, including over half of the top 100 comScore-ranked web publishers. 

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