Donuts, Inc. Introduces New Short Link Solution

Jun 12, 2018


Donuts Inc., a provider of internet domains, announced general availability of BL.INK--a new short link solution that uniquely leverages the power of real words for creating branded and custom short links. BL.INK is the evolution of BudURL, a best-in-class link management platform that serves top-tier digital marketers in leading companies such as Coca-Cola, Airbnb, Target, and many others in the Fortune 1000.

Donuts acquired BudURL in 2017 and has been working in stealth mode to enhance the product with unique features, a new name, and a robust API that allows distribution as a value-added service (VAS) through Donuts’ extensive registrar and reseller channel of more than 200 partners.

Concurrent with the launch of BL.INK, Donuts also announced the formation of the BL.INK Advisory Board, a group of influential thought leaders in digital marketing, branding, and online communications. The purpose of this group is to provide guidance on BL.INK’s product strategy and innovations, act as important conduits to digital marketers throughout the world, and offer advice and commentary on best practices for short linking and link management.

Recent research affirms the growing importance of short links that use real words. In a survey conducted by Sapio Research and commissioned by Donuts, respondents overwhelmingly opted for branded short links using real words, over links containing long strings of characters and / or legacy short links. Reasons for preferring branded short links using real words included: more meaningful information, clarity of content, identification with the brand, trust ,and greater simplicity. 


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