Distil Networks Acquires Are You A Human

May 18, 2017


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Distil Networks, a provider of bot detection and mitigation, announced the acquisition of Are You A Human, experts in analyzing and understanding how real humans interact with the internet. Are You A Human’s real time human detection technology and biometric interaction dataset will be integrated into the Distil Bot Defense Platform, adding biometric and longitudinal data from millions of new sites and users.

Are You A Human, a Detroit-based company with investors including Detroit Venture Partners, uses a patented technology to analyze real time interaction data, such as mouse movements and scroll patterns, combined with longitudinal data and fingerprinting metrics, to determine whether a visitor to a website is a human or a bot. Understanding how real humans move and browse across different sites has allowed Are You A Human to help more than a million websites validate their traffic. As part of this acquisition, Distil will open a new office in Detroit and plans for additional hiring in the region.

In addition, Distil has released a new free product called Distil Bot Discovery for Google Analytics, which leverages Are You A Human technology. Google’s bot filtering only catches one percent of bot traffic that hits most sites. That means that every A/B test, every conversion metric, every traffic analysis is skewed by bad bot data. Distil’s free offering is designed to remove the bad data created by bots, which are used by competitors, hackers and fraudsters and are the key culprits behind web scraping, brute force attacks, competitive data mining, online fraud, account hijacking, data theft, spam, digital ad fraud and downtime.

(distilnetworks.com)