Disney Will Bring Family-Friendly Content to YouTube

Nov 07, 2011


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Beginning in early 2012, Disney will contribute family-friendly video entertainment to YouTube as well as Disney.com, according to DeadlineBoth companies will spend a combined $10 to $15 million on original video series produced by Disney and distributed on a co-branded channel on Disney.com and YouTube.

Programming will include video drawn from relevant family-friendly content already available on YouTube, original video produced by Disney, as well as a blend of current Disney Interactive original series, select Disney Channel programming, and Disney user-created content.

According to the New York Times, Disney Interactive has lost over $300 million in the last four quarters. Disney.com's traffic has reportedly dropped from 17.9 million unique visitors in June to 12.7 million in September, according to comScore.

(www.youtube.com)