Discovery U.S. Hispanic and Mitú Partner For Multiplatform Development Deal

Jun 25, 2015


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Discovery U.S. Hispanic, a division of Discovery Communications, and mitú, a technology-driven media brand comprised of a large group of Latino digital content creators and social media influencers, announced a multiplatform development agreement to produce a slate of original digital and television series around mitú's most successful social influencers. Programming will premiere on Discovery en Español and Discovery Familia, with complementing content across mitú's digital properties.

mitú and Discovery U.S. Hispanic will develop long form series and digital assets in both English and Spanish customized for different social platforms, such as YouTube, Instagram, Facebook, Snapchat, Vine, Pinterest, and Periscope. 

"We are thrilled to team up with mitú and build on their incredible success with millennial Latinos in the digital space and bring their widely followed talent to our networks," said Angela Recio Sondon, Vice President of Content for Discovery Networks U.S. Hispanic.

This deal comes on the heels of the two series mitú produced for Discovery Familia in 2014, Gurús de Belleza and Casa Linda. 

(mitúnetwork.com, discoverycommunications.com)