Direct Response Chooses Speedera

May 11, 2004

Speedera Networks Inc., a provider of on-demand distributed application and content delivery services, has announced that Direct Response Technologies, Inc., a provider of online media and technology solutions, has selected Speedera to deliver its customers' advertisements to consumers worldwide and to support its affiliate reporting and tracking tools. Speedera's on-demand SpeedSuite family of services is intended to enable Direct Response Technologies to achieve high levels of global scale, quality, security, reliability, and efficiency of delivery without having to further build out and manage IT infrastructure on its own. Specifically, Direct Response Technologies is relying on Speedera's globally distributed network computing services for DirectTrack, its privately branded affiliate software that allows companies to track transactions for a better understanding of both consumer behavior and business results. Direct Response Technologies also uses SpeedEye, Speedera's Web-based management portal. Direct Response procured Speedera's services as part of a larger solution provided through Inflow, one of Speedera's channel partners.  Inflow is a provider of carrier-neutral datacenter and outsourced IT services, which includes collocation, managed hosting, business continuance & disaster recovery, and IT consulting.

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