Digital Trends Embraces Header Bidding

Mar 29, 2016

Consumer technology publisher has begun using Header Bidding technology to allow for improved access and functionality to the publisher's ad sales inventory. It was announced by Andrew Budkofsky, EVP of sales and partnerships for Digital Trends. Header Bidding, which the company recently moved out of Beta testing, replaces the need for ad exchanges and streamlines the buying and selling process by making available inventory more accessible to advertisers and in a more timely fashion.

The use of Header Bidding is the latest in a series of tech enhancements for, which last month unveiled infrastructure upgrades on the editorial side to offer users a more premium, magazine quality experience. In late February, the company rolled out Google's  AMP (Accelerated Mobile Pages) for lightning-speed loading for mobile users and just two weeks ago announced that users could access its content through Apple News, a new service that allows users to customize news and information from across the web based on their expressed preferences.