Digital Tourism Giants Mark East Asia, the Middle East and Eastern Europe as Future Growth Drivers

Oct 30, 2018

The study performed by One Hour Translation, the largest online translation agency in the world, which sampled 10 leading tourism websites, revealed that the world’s leading online tourism companies are working to expand their offerings to emerging markets in former Soviet bloc, Middle Eastern and East Asian countries. The study sampled the websites of, Trip Advisor, Expedia,, Kayak, Agoda, SkyScanner, Trivago, Couchsurfing, and Accor Hotels.

Price Comparisons In Any Language

The study performed by One Hour Translation clearly indicates that websites directing the most efforts to localizing their content in languages other than English in order to increase their sales volume and international distribution, are mainly comparison sites (for flights, hotels, car rentals, etc.), where 9 out of 10 of the websites have localized their sites in at least 18 languages.

The study reveals that the company directing the greatest efforts into localizing its website in additional languages is The hotel price comparison and booking site operates sites in 40 different languages around the world, as well as three localized sites in British English, Argentinian Spanish and Brazilian Portuguese.

In second place we have Agoda, the Singaporean hotel price comparison company, which operates websites in 36 different languages, with another site in Brazilian Portuguese. is in third place, with sites in 34 different languages, and Trivago is not far behind, in fourth place with 32 different languages. The first four places are all occupied by companies focusing on price comparisons and hotel room bookings.

The price comparison company SkyScanner is in fifth place, followed in sixth place by Trip Advisor, which operates a site focusing on tourism reviews and tourism surveys. Both companies have sites in 28 languages. In addition, SkyScanner also operates three sites in localized British English, Argentinian Spanish, and Brazilian Portuguese. In seventh place is Kayak, the vacation price comparison site, with 22 different languages. Expedia is in eighth place, and the hotel chain Accor Hotels is in ninth place, both with sites in 18 languages.

In tenth place, we have Couchsurfing, which enables locals to host tourists at home, with sites in 9 different languages.

The Popular Markets: Western Europe, North America and the Far East

The survey performed by One Hour Translation also reveals that the most popular languages on each of the 10 sites surveyed are English, German, French, Spanish, Italian, Portuguese, and Mandarin. Languages in second place, with nine translated sites, are Dutch, Swedish, Japanese, Polish, Russian, Indonesian, Korean and Thai. Turkish, Traditional Chinese, Danish, Norwegian, and Finnish appear on eight websites.

Seven sites are localized in Vietnamese and Greek, six are localized in Czech, Hungarian, Arabic, and Hebrew, five sites are translated into Ukrainian and Malay, four into Romanian, Croatian and Slovak, three into Catalan, Bulgarian, Latvian, Estonian, Lithuanian, Slovenian and Serbian, and only two are translated into Filipino and Icelandic.

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