Digital Remedy Acquires New Media Filmmaker and Creative Futurist Collective

Apr 19, 2018


BEST PRACTICES SERIES

Digital Remedy, a white-labeled ad operations and sales solution for publishers, advertisers, and influencers, announced the acquisition of CrowdHere, a curated collective of new media filmmakers and creative futurists. CrowdHere CEO Nick Pahade has been appointed as the chief operating officer (COO) and president of Digital Remedy, a first for the company. The CrowdHere team will be retained and operate as a flagship product under the Digital Remedy infrastructure. The terms of the deal were not disclosed.

As part of Digital Remedy, CrowdHere can scale to support more advertisers with access to the company’s seasoned sales team coupled with its product and technical teams to amplify the reach of its finished projects. According to a report from Association of National Advertisers (ANA), 75% of marketers use influencers as a marketing tool and 43% plan to increase spending on influencers in the next year. CrowdHere acts as a microcasting agency and has completed hundreds of crowdsourced projects for advertisers such as Frito Lay, eBay, PayPal, Anheuser-Busch, and agencies like BBDO, Edelman, Ogilvy, and many more.

Digital Remedy clients will have direct access to crowdsource premium video content through CrowdHere. CrowdHere will elevate the company’s ability to support publisher and advertiser goals of securing—and distributing—content that resonates across social as well as the over-the-top (OTT), connected TV (CTV) and on-demand (OD) landscapes.