Despite the growth of digital magazine sales in the UK, overall magazine subscriptions continued to fall across the UK, according to paidContent. Statistics show that from the second half of 2011 to the first half of 2012, the digital magazine business has doubled in terms of average monthly circulation. But that percentage of subscribers only accounts for 0.73% of total subscribers.
Over the past seven years, magazines have lost a third of their subscriptions and the growth of digital subscriptions has not had a significant impact on reversing those numbers. Overall magazine subscriptions are down 3% from 2011 to 2012 in the UK.