Digital Element Launches New Reverse Geocoding Solution

Aug 20, 2015

Digital Element has introduced GeoMprint, a new reverse geocoding solution targeted at mobile device traffic. Offered as a web service, GeoMprint takes GPS-obtained latitude/longitude coordinates and converts that data into more useful geographic information such as ZIP/postcodes, cities, regions, etc. for businesses. This allows mobile users to receive more localized content, messages, advertising, and promotions. GeoMprint does not involve any contingencies that require a map to be used in tandem with the geolocation data output. GeoMprint also does not restrict the number of queries.

Without reverse geocoding, when mobile users opt in to location-based services (in app) or share their locations (mobile web), the latitude/longitude coordinates are the only pieces of information returned which essentially amount to numbers and decimals. With GeoMprint, those coordinates are automatically converted into more expanded, understandable, and useful geolocation data that can be applied to targeted advertising, content localization, geographic rights management, fraud prevention, and more.