Digital Element Introduces New Mobile-Centric IP Targeting Solution

Nov 06, 2014

Digital Element, a provider of IP geolocation technology, announced the newest edition to its NetAcuity platform of products with the introduction of Pulse, a mobile-centric IP targeting solution. Pulse is the result of a new collaboration between Digital Element and Skyhook Wireless, a wireless positioning technology and location intelligence provider. The collaboration marries Digital Element's 15-plus years of IP location targeting experience with Skyhook's Context Accelerator Hyperlocal IP data to provide an offering that fills the mobile gap within the IP targeting space.    

According to the Broadband Commission, Wi-Fi users represent 80% of the mobile population. To reach these users with location-specific ads, promotions and content, marketers now have a precise level of IP address geotargeting technology with NetAcuity Pulse. By leveraging the "living network" of IP-location information derived from mobile devices and billions of on-device location transactions, Pulse delivers a more precise, yet-privacy-sensitive, global online targeting method.