Digital Element, a provider of geolocation and IP Intelligence technology, is extending its NetAcuity Edge online marketing international geographic data set. NetAcuity Edge targets down to ZIP code and postcode levels, helping use geolocation to provide more targeted advertising. The non-cookie-based technology helps advertising networks, web publishers, search engines, social networks and analytics platforms offer a more personalized online experience while protecting user privacy.
This extension of NetAcuity Edge now provides hyperlocal information to the rest of the globe, including Europe, Asia-Pacific Latin America, Africa, and the Middle East. Digital Element's customers include leading online retailers that use hyperlocal targeting to make the online shopping experience more personally relevant for their customers.