Digital Content Next Research Indicates 33% of Consumers Likely to Try Ad Blocking Software in Next Three Months

Dec 15, 2015

Digital Content Next (DCN) released findings from their 2015 DCN Consumer Ad Block Report, research that explores the increasing threat posed by ad blocking software. The report examines consumer attitudes toward ad blocking software, finding that 33% of U.S. consumers are very likely or somewhat likely to try ad blocking software in the next three months.

The full report, available to DCN members only, offers additional insights into awareness and usage of ad blocking software, attitudes towards perceived performance impact on browsing experience, and how perceptions differ between premium content and social media sites.

Additional findings from the report:

  • More than 70% dislike ads that expand over content or play with sound.
  • 68% are concerned when ads track their behavior.
  • 57% note their web pages load too slowly with ads.