DigestBuilder Launches New Platform for Nonprofit News Organizations to Manage Real-time Mobile Apps

Oct 31, 2019

DigestBuilder, a cloud-based software as a service company, launched the DigestBuilder platform for nonprofit news organizations. The DigestBuilder platform allows nonprofit news organizations to create and manage real-time mobile apps that consist of two main elements: news digest and mobile fundraising.

For the past year, DigestBuilder has been in closed beta, working closely with nonprofit news organization, Honolulu Civil Beat. The platform currently powers Civil Beat's mobile app, a daily digest of top stories. 

The objective of the digest app is to encourage habitual reading and provide readers with a sense of completion. Readers wake up, view top stories, and go on with their day; as opposed to scrolling endlessly through a feed.

Mobile is a vital part of any content distribution strategy and can also play a major role in donor acquisition and retention. The latest index from the Institute for Nonprofit News shows donations from individual supporters are rapidly increasing and account for nearly 40% of the funding that independent news nonprofits reported in 2018.

To tap into this trend of growing individual support, it is critical to remove friction from the donation process. By utilizing stored data through native mobile payment technologies, DigestBuilder apps allow readers to easily respond to donation requests with a single tap.

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