Demandware Plans to Extend Product Content Management Capabilities

Mar 15, 2011

Demandware, Inc., announced the release of a new Demandware Commerce platform, which features enhanced product content management capabilities, available this spring. The new functionality aims to aid merchants in preparing product information, creating a brand image, and delivering to consumers across multiple channels, applications, and devices. This release of Demandware Commerce will let retailers centrally manage large product catalogs and dynamic images.

The spring release is designed to increase the accuracy and efficiency of synchronizing product data across channels, as Demandware expands beyond ecommerce to digital commerce management. Demandware also plans to automatically upgrade all clients to new collaborative content management capabilities this summer, which are intended to transform how web merchants manage the day-to-day tasks of development, review, and delivery of product content across channels. The automatic upgrade will include features such as personal dashboards, flexible work queues, and cross-team collaboration.