Demandbase Offers Open Access to Real-Time Company ID API

Jul 17, 2012


Demandbase, a real-time targeting and personalization platform for B2B company, announced it has opened the API for the company's Real-Time Identification service. With this opening, it will allow developers to create new applications that can leverage the corporate identification of web visitors and also use the attributes of those visitors to offer more personalized experiences.

The company believes that with the open API, it will give businesses the ability to see who visits web sites, allowing for effective marketing and sales practices. The open API is available now.