Demandbase Launches Company-Targeted Advertising

Oct 18, 2012

Demandbase, Inc., a real-time targeting and personalization platform, launched Demandbase Company-Targeted Advertising, an advertising solution for company targeting, which enables B2B advertisers to target and personalize display advertising to specific companies or to companies that meet a predetermined list of corporate attributes. Demandbase now gives brands a way to deliver and measure online advertising based on specific target accounts, stage in the sales funnel, or corporate attributes like industry, revenue, size or geography. Prospects can be identified on the web visitor's first visit to a site, without the use of cookies or other tracking mechanisms, and ads are served only to the predetermined company targets.

Demandbase Company-Targeted Advertising aims to eliminate waste in B2B advertising, by only serving ads to companies that have potential to buy. Companies such as StrongMail are currently leveraging Demandbase to target and personalize online ads to specific account lists to drive higher website engagement, the #1 predictor of purchase intent. This, in turn, results in more brand awareness, sales leads and revenue from these targeted companies.